Technology can play a big role in talent acquisition and retention, as demonstrated by our five finalists.
Peter Brett Associates: Geotargeting in RecruitmentPeter Brett Associates has offices throughout the UK, with some based outside major cities, presenting significant challenges to recruitment. The firm’s Northampton office is one such base, located in a semi-rural village.
Realising that PBA needed to reach commuters travelling in and around the area, it launched an in-train advertising campaign to raise awareness of PBA and civil engineering opportunities, coupling traditional advertising with targeted geo-activated Facebook ads. The campaign reached more than 24,000 people and saw applications to the Northampton office increase sixfold.
Prospec: Prospec Timesheet App
Almost 50 per cent of Prospec’s employees are specialist fitters working on site-based installation projects. Each employee had been hand-writing their hours on paper project timesheets, which then took five full working days to process manually.
Prospec identified this issue and introduced its Timesheet app allowing employees to enter their hours worked via a paperless process, reducing the time taken to process wages to just one day. This has also improved visibility and understanding of how overspends occur, allowing Prospec to achieve a strategic objective of reducing labour costs.
Reconomy: Employee Engagement Smartphone App
Reconomy has introduced a new Employee Engagement App to monitor and respond to staff issues – said to be the first UK business to pilot the software, which was developed by technology company Aurei. The app has provided a forum for employees to give real-time feedback on their wellbeing, communicating a wide range of emotions at the click of a button.
Though its primary purpose is to measure engagement, it has also allowed the company to flag any concerns regarding emotional wellbeing, providing additional support to staff where needed. The pilot project concluded in Q3 this year, having involved 22 employees across three departments and received more than 550 recordings at the time of entry.
Robertson Group: iCIMS
Robertson Group has implemented iCIMS, a talent acquisition software suite, to modernise its recruitment process. This has included extensive use of social media to attract candidates, applicant tracking software to monitor candidates through all stages of the hiring process, and software to optimise the application process for candidates.
The changes have seen Robertson’s team change from a traditional, reactive model to a modern, strategic part of the business, and have resulted in an increase in the number of young people within the organisation.
TrAC: Collaborate Apprentice Management Solution
TrAC employs 60 construction trade and technical apprentices on average across the East and South-east of England. The firm’s technology underpins its apprentice recruitment and retention strategies, proactively managing each apprenticeship from application to completion, and on into employment or further education.
Applicants see vacancies before encountering a simple online application process, with the system scheduling interviews and allowing apprentices to receive 24/7 support once on board. This has reduced the time taken to get a candidate to interview-stage by 63 per cent since June 2016 and apprentice out-of-trade periods by 91 per cent.
An impressive 100 per cent of TrAC’s apprentices have gone into employment in the year to the end of June 2017.
Source: Construction News
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